In these times of a narrowing set of corporatized avenues for artists to gain public attention, the monopolization of virtually every singular radio station being sucking into larger platforms with profits over promotion, EVR remains committed to its original cause: a grassroots source of independent minded DJs and programmers that serves its community. Free of dictated playlists, our hosts come from a wide and diverse background, schooled and deeply knowledgable about their passion.
Just as the NYC’s East Village itself has been a crossroads of a myriad of fused cultures, revolutionary ideologies in art, music, film, poetry and more, EVR looks to focus itself on this legacy with a freeform approach to radio that will blur boundaries and take cues from the greatFM stations of the past, and amplify the mission of the few truly independent minded stations that exist in the present. Here we will thread the connections between post-punk, free jazz, minimal techno, hip-hop, global beat, soundtrack music, spoken-word, garage punk, pop, experimental, DIY, reggae, dub, and yet-to-be-christened genres. Our hosts will remind you why a “playlist” on a service will never replace the living, breathing radio creator: someone who takes you on a journey that traverses the limits of genre, guiding and informing, enlightening, drawing the connections into cohesiveness. The medium of radio is perhaps the greatest channel of information: segues underline the greatness of two tracks together, the listener’s mind allows open interpretation free of flickering images and zero-attention span feeding forces at work. It is personal.
With its shopfront studio once again on display right on 1st Avenue, EVR takes off again. Situated attached to Li’l Frankies, EVR’s inception came out of a dream of restauranteur/entrepreneur Frank Prisinzano’s jones for radio, and drive to embolden the East Village neighborhood artistic identity as hordes migrated to Brooklyn. In 2003 it was the simple move of Jorge Parreira flipping on a low power transmitter at 88.1 FM, soon to be stifled by the FCC, but thereafter sealing the station’s online identity. The public reception was rapturous, and high profile hosts took their places including Andy Rourke and Mike Joyce of The Smiths, Sylvain Sylvain of the New York Dolls, Chances With Wolves, labels like Domino, Minimal Wave, producers such as Tim “Love” Lee, Steve Lillywhite, and Mark Ronson. In particular, Ronson’s ‘Authentic Shit’ show featured up-and-coming demos, and pop-in guests in the window that included Duran Duran and Amy Winehouse. Additionally, Lou Reed, Drake, Jimmy Cliff, Sixto Rodriguez, Q-Tip and an endless who’s-who roster of luminaries saddled in behind our glass. All the while, EVR equally focused on championing the unheard, serving the underserved listener. It became a simple, uncluttered example of how great minds could transmit great music direct into the community consciousness. All the listener had to do was be there, and be in the moment.
It’s this seemingly uncomplicated concept that brings about the new era of EVR and our invitation for you to jump back in the pool with us. Frank Prisinzano and Jorge Parreira are now working with Brian Turner, veteran music and program director formerly from WFMU, to rekindle an exciting new array of sounds and personalities on the stream, our focus will continue to be progressive sounds and ideas, stick around and stay with us as we grow.
We are at:
21 First Avenue, New York, NY 10003
To contact us, email us at info@eastvillageradio.com
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